Innovating innovation

NATICK, Mass.–"The pace of innovation in industry is just mind-boggling."

So says Arun Mulpur, industry marketing manager with Mathworks here, and he's in a position to know. Mathworks software tools (Matlab and Simulink) are used to try to manage and, in some cases, accelerate that innovation.

Often, a phrase, such as the "pace of innovation is quickening" and so on, becomes a tired marketing crutch that is used to bolster the classic FUD factor in pitching "the" solution to whatever problem a company has.

Check out the video by Arun Mulpur @ http://www.driveforinnovation.com/innovating-innovation